Who you are and what you stand for matters to people who work at your company and buy your products. Employees care about intangible benefits such as meaningful work, alignment to core values, and work-life balance–even more than salary–when evaluating a new place to work. This is especially true of Millennials and Generation Z, who together make up about 65 percent of the workforce
Source: Communications in the Workplace: Do Your Words Fit Your Culture and Values?