“Almost every organization benefits from having the right partners. Unfortunately this seemingly natural bias to partner leads to bad choices without a strategic approach to partnerships and guiding criteria.
The most valuable partners 1) share interests and 2) have differentially valuable strengths.
So, partner with organizations that meet both criteria and work with other organizations in other ways.”
–George Brandt
Source: How To Decide When To Partner, Contract, Relate Or Transact
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